Gerard was born and raised in the town of Amsterdam, the Netherlands, he was educated at INSEAD Business School in Singapore and Nyenrode Business University and Leiden University in the Netherlands.
Following University Gerard worked for HPP Exhibitions Worldwide until 2002 and after that Gerard spent many years working for Jaarbeurs/VNU Exhibitions Europe. He became Managing Director of VNU Exhibitions Asia Pacific in Bangkok, Thailand in 2012. Following his time in Asia, Gerard was appointed Chief Commercial Officer of Jaarbeurs in the Netherlands.
Gerard has produced and managed over 250 trade shows in some 30 countries on 5 continents for different industries.
Gerard is a vastly experienced event specialist with ability to spot growth industries and with a special ability to build strong relationships while satisfying stakeholders needs. Gerard has over 20 years’ experience in all aspects of the international Meetings, Incentive, Conference & Exhibition (MICE) industry.
Winner of the UFI Marketing Award in 2011. Fluent in Dutch, English and Spanish.
Gerard is married to Edna from Colombia since 2005 and he is passionate about keeping fit with various sports, travelling and his 2 Bengal cats